When you provide us with information
through noodleandboo.com, we respect your privacy. It is important for you to
understand what information we collect about you during your visit and what we
do with that information. Your visit to the Site is subject to this Privacy
Policy and our Terms and Conditions. Please note that this Privacy Policy
governs only information provided to noodleandboo.com and communications from
noodleandboo.com. It does not govern any other information or communications
that may reference Noodle & Boo, e.g., communications from retailers or
brick and mortar stores.
1. Collection of Personally
Identifiable Information by noodleandboo.com
We collect personal information from you to provide an efficient, meaningful
and customized experience for you on the Site. We collect some or all of the
following information from or about you:
·
Contact
information such as name, email address, mailing/shipping address and phone
number.
·
If
you use our mobile application, we may collect your phone number and the unique
device id number.
·
If
you tell us where you are (e.g., by allowing your mobile device to send us your
location or using the “Retail Locator” function on our website), we may store
and use that information to provide you with location-based information
·
Billing
information such as credit card number and billing address
·
Unique
Identifiers such as user name, account number and password
·
Preferences
information such as product order history and marketing preferences
·
Your
Site activity and behavior (described more fully below in the following
sections of our Privacy Policy “Targeted Advertising”, “Cookies and other
technologies” and “Web Beacons”).
·
User’s
date of birth and gender
·
Information
you voluntarily provide to us in connection with your voluntary participation
in a research study such as your buying habits, preferences and opinions on
products and services we may offer
·
As
is true of most websites, we automatically gather information about your device
such as: Your IP address, time and date of visit, browser type,
referring/exit pages, operating system, agent version, platform, SDK
version, timestamp, API key (identifier for application),
application version, device identifier, iOS Identifier for Advertising,
iOS Identifier for Vendors, Media Access Control (MAC) address,
International Mobile Equipment Identity (IMEI), Model, manufacture and OS
version of device, session start/stop time, locale (specific location
where a given language is spoken), time zone, and network status
(WiFi, etc.).
·
We
may log this information for system administration and improvement, order
verification, marketing and system troubleshooting purposes.
·
We
use this information to:
§ Fulfill your order
§ Send you an order confirmation
§ Assess the needs of your business
to determine suitable products
§ Send you requested product or
service information
§ Send product updates or warranty
information
§
Respond to customer service
requests and applications for employment
§
Administer your account
§
Send you a newsletter
§
Send you marketing and promotional
communications
§
Respond to your questions and
concerns
§
Improve our website and marketing
efforts
§
Conduct research and analysis
§
Display content based upon your
interests
2. Information
You Provide to Facebook and Other Social Networking Sites The Site allows
users to access Facebook to interact with friends and to share on Facebook
through Wall and friends' News Feeds. If you are already logged into the Site
and Facebook or another SNS, when you click on "Connect with
Facebook", or a similar connection on another SNS, you will be prompted to
link your profiles. If you are already logged into the Site but not logged into
Facebook or another SNS that we support, when you click on "Connect with
Facebook", or a similar connection on another SNS, you will be prompted to
enter your SNS credentials or to "Sign Up" for the SNS. By proceeding,
you are allowing the Site to access your information and you are agreeing to
the Facebook or other SNS's Terms of Use in your use of the Site. Conversely,
if you are not currently registered as a user of the Site, and you click on
"Sign in" using Facebook or another SNS that we support, you will
first be asked to enter your Facebook or SNS credentials and then be given the
option to register for the Site. In this case, we may receive information from
Facebook or another SNS to make it easier for you to create an account on the
Site and show our relevant content from your Facebook or SNS friends. Once you
register on the Site and connect with Facebook or another SNS, you will be able
to automatically post recent activity back to Facebook or the other SNS. Any
information that we collect from your Facebook or other SNS account may depend
on the privacy settings you have with that SNS, so please consult the SNS's
privacy and data practices. You have the option to disable Facebook Connect at
any time by logging into your Account through the Site and going to settings,
"Account Settings", and then unselecting "Facebook".
Further, you can edit privacy settings for the reviews that appear on Facebook
or disconnect your Site activity stream by visiting the Facebook Applications
Settings page.
Information
Sharing We will share your personal information with third parties only in
the ways that are described in this Privacy Policy. We may share personal
information with certain third parties in the U.S. and Canada that perform
services on our behalf. The services provided by those third party service
providers may include: operating the website, hosting the website, providing
the products and services you request, authorization and processing of your
payments, product fulfillment, fraud protection and credit risk reduction,
product customization, serving certain types of advertisements to you,
marketing and promotional material distribution (including direct mail
marketing), loyalty program management, promotions fulfillment and website
evaluation. Those third party service providers are not authorized to use or
disclose personal information you provide to us on or through this website for
any purpose other than to perform the services designated by us.
We and our third party service providers in the U.S. and Canada may also
disclose your personal information:
§
As required or permitted by law such as to comply with a
subpoena, in response to a search warrant or other legally valid inquiry, order
or similar legal process
§
To investigate both in the case of a breach of an agreement or
contravention of law
§
When we believe in good faith that disclosure is
necessary to protect our rights, protect your safety or the safety of others,
establish, exercise or defend a legal claim, investigate fraud or respond to a
government request
§
To any other third party with your prior consent to do so
Additionally,
we may share email addresses (in a hashed or de-identified form) that have been
provided to us by our registered users, with third parties such as network
advertisers and ad exchanges (including SNSs), to serve targeted advertisements
to you about our goods and services.
If Noodle & Boo engages in a joint promotion with an affiliate and/or
partner, we may share your contact information with our affiliate and/or
partner to be used in relation to the promotion. We may share aggregated or
non-personal information (such as the number of daily visitors to a particular
web page or the size of an order placed on a certain date) with third parties
such as advertising partners. If Noodle & Boo is involved in a merger,
acquisition or sale of all or a majority portion of its assets, you will be
notified via email or a prominent notice on our website or both of any change
in ownership or uses of your personal information, as well as any choices you
may have regarding your personal information. The Site may enable you to post
content to SNSs (e.g., Facebook or Twitter). If you choose to do this, we will
provide information to such SNSs in accordance with your elections. You
acknowledge and agree that you are solely responsible for your use of those
websites and that it is your responsibility to review the terms of use and
privacy policy of the third party provider of such SNSs. We will not be
responsible or liable for: (i) the availability or accuracy of such SNSs; (ii)
the content, products or services on or availability of such SNSs; or (iii)
your use of any such SNSs.
4. California
Residents If you are a resident of California, you may be entitled to
certain rights under the California Consumer Privacy Act of 2018 (“CCPA”).
Under the CCPA and its attendant proposed regulations, California residents
have (a) the right to request access to the personal information collected in
the previous 12 months; (b) the right to request deletion of personal
information; and (c) the right to opt out of the “sale”, as defined under the
CCPA, of personal information. These rights are subject to certain exemptions
and exceptions as well as certain steps we must take to verify your identity.
To request access to or deletion of your personal information, please submit
your request here. When exercising your right to deletion please note that
cancellation and deletion of your account will result in us and you being
unable to access your account. If you have difficulty accessing the webforms
hyperlinked above, in order to exercise your CCPA rights, you may also call us
at 1.888.400.5454 or email us at info@noodleandboo.com with a subject line of
“MY CCPA Rights.” For your protection, prior to actioning on any of your CCPA
requests we will need to verify your identity.
To request a notice, please submit your request to:
Noodle & Boo, LLC
100 Cooper Court
Suite B
Los Gatos, California 95032
Attn: Noodle & Boo Privacy
Email: info@noodleandboo.com
Phone: 1.888.400.5454
5. Use
of Personally Identifiable Information by noodleandboo.com a. Opt-In
Communications If you opt-in during the Site registration process or at other
times when you submit personally identifiable information, the information you
provide may be used by noodleandboo.com to create and deliver to you our
newsletters, surveys or other communications containing product information,
baby tips or promotion. If you prefer not to receive such Opt-In
Communications, please do not opt-in to receive these communications. If you do
opt-in and later decide that you would no longer like to receive these
communications, see Section 13 (Choice/Opt-Out) below. b. Communications to
Serve You If you have elected to provide us with your contact information,
e.g., by registering at the Site, e-mailing our Customer Service department or
placing an order, we may provide you with service-related announcements
concerning the Site or contact you regarding your customer service requests or
your order. For example, all registered users will receive a welcoming e-mail
to confirm their registration. These types of communications are necessary to
serve you; respond to your concerns and to provide the high level of customer
service that noodleandboo.com offers its customers.
6. Disclosure
of Personally Identifiable Information
a. Fraud Protection and Compliance with Law
We may disclose any information, including personally identifiable information,
we deem necessary, in our sole discretion, to comply with any applicable law,
regulation, legal process or governmental request. We may also exchange
information, including personally identifiable information, with other
companies and organizations for credit fraud protection and risk reduction.
b. Service Providers
We may retain other companies and individuals to perform functions consistent
with our Privacy Policy on our behalf. Examples include customer support
specialists, webhosting companies, fulfillment companies (e.g., companies that
fill product orders or coordinate mailings), data analysis firms and e-mail
service providers. Such third parties may be provided with access to personally
identifiable information needed to perform their functions, but may not use
such information for any other purpose.
c. Special Events
If you elect to participate in any promotions, sweepstakes, surveys,
questionnaires or other events during your visit to our Site, the rules or
terms and conditions for those events may indicate that your personally
identifiable information will be shared with third parties. By choosing to
participate and submitting your personally identifiable information with
respect to such events, you consent to disclosure of your personally
identifiable information to such third parties.
d. Business Transfers
As we continue to develop our business, we might sell certain of our assets. In
such transactions, user information, including personally identifiable
information, generally is one of the transferred business assets, and by
submitting your personal information on the Site you agree that your data may
be transferred to such parties in these circumstances.
Cookies
and IP Addresses We may place a "cookie" on your computer's hard
drive so we can recognize you as a return user and personalize your experience.
A cookie is a piece of data that enables us to track and target your
preferences. The cookie will be stored on your computer's hard drive until you
remove it. We may also use temporary or "session" cookies to help you
shop. These cookies will expire when you place an order. You can have your browser
notify you of, or automatically reject, cookies. If you reject our cookies, you
may still use the Site, but you may be limited in the use of some of the
features. Some of our business partners may also use cookies on the Site.
However, we have no access to, or control over, these cookies and do not accept
any responsibility for such use. In addition, we may use IP addresses to
analyze trends, administer the Site, track traffic patterns, and gather
demographic information for aggregate use, as well as in combination with your
personally identifiable information for credit fraud protection and risk
reduction.
Pixel
Tags and Tracking Technology When you visit this Site or view one of our
e-mails, we may use pixel tags (also called "clear" gifs), tracking links
and/or similar technology to note some of the pages you visit on our Site and
personalize your experience. We may also use pixel tags to determine what types
of e-mail your browser supports. We may use the information collected through
pixel tags, tracking links and similar technology in combination with your
personally identifiable information.
Use
of Aggregate Information We may use the information you provide in
aggregate (non-personally identifiable) form for internal business purposes,
such as generating statistics and developing marketing plans. We may collect,
store or accumulate certain non-personally identifiable information concerning
your use of the Site, such as information regarding which of our pages are most
popular. We may share or transfer non-personally identifiable information with
or to our affiliates, licensees and partners.
Account
